College of Mount St. Joseph Course # & Section & credit hours Art 230 06

Department of Art______________ Sem. S2_____Year 09____

Course Name_____Art History: Design___________________________

Syllabus

Prerequisites: None

Instructor: Daniel E. Mader

T (office) 513 244 4317

E dan_mader@mail.msj.edu

F 513 244 4942

W http://inside.msj.edu/academics/faculty/maderd

Course Meets: Thursday evenings, 6:30 – 9:20 p.m.

Required Texts:

1. P. Meggs; A. Purvis, Meggs’ History of Graphic Design, 4th Ed., 2006

2. A. Forty, Objects of Desire: Design and Society, 1750-1980, 1986

3. C. and P. Fiell, Design of the 20th Century, 1999

Course Description:

A survey of visual communication from pre-history through the present. Emphasis is placed on the contemporary period focusing on graphic, industrial and environmental design. (Lecture)

MSJ Undergraduate Learning Outcomes and Performance Indicators (LO/PIs)

The purpose of the Liberal Arts and Science curriculum at the Mount is to provide you with a broader academic context for your learning in and outside of your major. It is to further provide you with a learning perspective for a lifetime of study in a diverse and complex world. By graduation with your Baccalaureate Degree, you will demonstrate your comprehension in the areas below—the areas of your e-portfolio, in which you will archive examples of work.

Baccalaureate LOPIs

(Approved by CCEP on 04-03-07 and by Faculty Assembly on 04/10/07)

Communication

Write and speak effectively

1. Speak using language appropriate to the audience
2. Write using language appropriate to the audience
3. Document sources properly
4. Construct a message that is relevant to its purpose

Critical Thinking

Develop an appropriate response to a problem or question

1. Describe the ambiguous nature of an issue
2. Distinguish between relevant and irrelevant information
3. Utilize data to evaluate a problem or question
4. Support a position with appropriate evidence

Sociocultural Relationships

Understand the nature of human cultures

1. Describe the influence of cultural diversity within a society
2. Identify bias within a culture
3. Explain how religious values influence a society
4. Describe causes of cultural change

Ethics

Understand ethical responsibility from the perspective of duty, consequences, or virtue

1. Define your personal ethical responsibilities
2. Describe your professional ethical responsibilities
3. Explain how Catholic teaching emphasizes social justice and social responsibility
4. Illustrate how values inform your ethical decisions

Interdisciplinarity

Solve a problem by integrating the perspectives of multiple disciplines

1. State the views of multiple disciplines on an issue
2. Compare views from multiple disciplines
3. Create a solution to a problem by integrating the perspectives of multiple disciplines

Citizenship

Recognize your responsibility to the community and the world

1. Define your responsibilities as a citizen of the local community
2. Define your responsibilities as a citizen of the global community
3. Describe the relationship between community and world issues
4. Evaluate your own involvement as a citizen

First draft distributed to Faculty on 01/30/2007

Revised draft submitted to Faculty on 03/21/07

Revised and approved by CCEP on 04/03/2007

Approved by Faculty Assembly 04/10/07

Course Objectives within the framework of MSJ Undergraduate LO/PI: (At the conclusion of this course, the student will be able to):

· Demonstrate the ability to think critically and creatively through accomplishing design research, and design project (Critical Thinking 1-4);

· Demonstrate the ability to communicate effectively through writing the design plans, research project and discussions on “Classicism” and “Visual Merchandising” (Communication 1-4);

· Demonstrate the ability to express or respond to aesthetic qualities through selection and execution of design project (Critical Thinking 1-4);

· Demonstrate knowledge of the central beliefs, practices, and heritage of cultures other than their own, and investigate knowledge gained from two or more disciplines through writing on the comparison of these in the essay exam and through discussion (Citizenship 2-4, Sociocultural Relationships 3, Communication 1-4);

· Demonstrate understanding of contemporary visual organization and applied design through focus on the historical process of graphic and industrial through slide identification and objective questions (Critical Thinking 1-4);

· Demonstrate the understanding of the cross-relationship between the Fine Arts, typography, illustration, photography, industrial and interior design through research of periodicals, books, and web sites on design, and the final design project (Citizenship 2,4, Interdisciplinarity 1 – 3, Sociocultural Relationships 3, Communication 1 and 2).

E-Portfolio

During your senior LA&S capstone course(s) - thesis and senior seminar, you will be asked for an electronic file containing examples of your work throughout your college experience. Although the precise form of the e-portfolio is not clear yet, I suggest you keep a file for each class and/or term with examples of writing and visual pieces. The visual pieces may be jpeg images. This action now will save you last minute research in your senior year.

Teaching Methodology (Learning Strategies):

Lecture with CD-ROM /slide materials, Group Discussion, Student Research, Student Design Project, Student Presentation.

Method of Evaluating Achievement of Outcomes:

The grade for the course is based on two exams, the Design Concept Project, the Student Design Presentation, and the two Student Discussions/Research of Design Issues: Classicism and Visual Merchandising -- each representing about 1/6 of the final grade. Also factored in is active participation (discussion, questions, sketches with notes from field trips, and notes from both lectures on 20^th century design).

Special

If you have specific physical, psychological, or learning disabilities and require accommodations, please let me know early in the semester so that your learning needs may be appropriately met.

Academic Integrity:

When we use the information and language of others to enrich our reflection and research papers we must:

· tell the reader when we are quoting and indicate the source (person, book, article, etc.) of the quotation.

· tell the reader when we are paraphrasing and indicate the source (person, book, article, etc.) of that information.

Quoting or paraphrasing the information and/or language of a source without naming the source is plagiarism. Plagiarism is unacceptable in an academic institution and is subject to penalty. Please consult the College Catalog and the Student Handbook for additional information and policies regarding academic honesty.

Also Special

From time to time you may be directed to special information for this class at

< http://inside.msj.edu/academics/faculty/maderd/special

>.

References

Print

Meggs/Purvis is the most comprehensive visual survey of Graphic Design to date. Forty discusses major issues in all design since the mid-nineteenth century. Fiell is an encyclopaedia of design to be used as a handbook and study guide throughout the course.

Use the course bibliography handout for project development. The citations, based on the research of the College Art Association's Design Forum, have been refocused and amended to include the MSJ design collection. Other handouts are to be used as study guides for the unwieldy content that covers potentially many manufactured objects.

Much of the bibliography is available in our MSJ Library. The most useful study sources are collected behind the circulation desk on closed reserve. Explore FOCUS, but also consult Ohiolink for access to all major college library collections in Ohio.

Visual

Beyond the above, the majority of slide images shown in lectures may be viewed on the handout CD-ROM.

Internet

There are many interesting design sites on the World Wide Web. Search names of subjects, authors, designers, styles, techniques, etc. by a Search Engine to prompt a wave of information and images. Example: Search Raymond Loewy, especially <http://www.art.net/lile/Loewy/loewy/designer.html>.

For definition of terms, visit Artlex Art Dictionary: http://www.artlex.com/

TENTATIVE SCHEDULE

Date	Session #	Topic	Reading	Image Folders on CD-ROM
Jan 15	1	Introduction; Beginnings of Writing; Origins of Alphabet; demo: pictograph and cuneiform; show animal paper plates; syringe pen, and critter kitchen utensils	Meggs pp. 4-59	1, 2, 3
Jan 22	2	Medieval, Renaissance, Baroque, and Victorian Imagery; Beginning of Photography; demo: hieroglyphic and/or Celtic Writing	Meggs pp. 64-166	4,5,6
Jan 29	3	Class Discussion of Classicism - Definition, Relationship to Design, Historic Examples; show CD Intro to Nautical Archaeology (Classicism research due date) Go over exam I
Feb 5	4	Exam I; Bronowski’s Ascent of Man Episode 8; show student projects; demo: Chinese Writing;
Feb 12	5	Great Exhibit of 1851; Arts and Crafts Movement; Art Nouveau; show pressed glass, Spode “Greek” flow blue china, and whiplash (Student design project plan due date)	Meggs pp. 167 - 243 Forty pp. 6 - 181 Fiell Visit http://www.bbc.co.uk/london/yourlondon/crystal_palace/galleries.shtml	7, 8
Feb 19	6	Impact of Modern Art; German Werkbund; Bauhaus; show London Underground DVD	Meggs pp. 248 - 335 Forty pp. 182 - 245 Fiell	9,10,11,12
Feb Sat 21	SPECIAL	Field Trip to American Sign Museum Essex Studios 2515 Essex, Walnut Hills	W.: www.signmuseum.com	Meet there - 11a
Feb 26	7	NO CLASS – Field trip on own to: Cathedral Basilica in Covington, or to Cincinnati Art Museum. To gather sketches
Mar 5	8	Modern Graphics in the U.S.; International Typographic Style; Streamlining; video: 1939 World’s Fair video; Metropolis; show Horizons and Design this Day. Mid-term Teacher/Course Ratings Go over Exam II.	Meggs pp. 336 - 373 Fiell	13, 14
Mar 12	9	NO CLASS – SPRING BREAK
Mar 19	10	NO CLASS – Field trip on own to: Union Terminal (Cincinnati Museum Center), or Omni Netherland Plaza Hotel, or Carew Tower arcade. To gather sketches
Mar 26	11	Exam II; New York School;	Meggs pp. 374 – 398 Fiell	15
Apr 2	12	Twentieth Century Industrial Design, Part I; show Scarpe (Sicily); show rocket radio and Concorde model; video: Tupperware Turn in both field trip sketches	Meggs pp. 400- 531 Fiell (Above readings for Oct 30 – Nov 6, especially chapters on Corporate and Conceptual Design)	16, 17, 18, 19, 20, 21, 22
Apr 9	13	Twentieth Century Industrial Design, Part II; show lamp in can; optional video: Supermarket Persuasion
Apr 16	14	Class Discussion of Visual Merchandising - facets of design (Visual merchandising research due date)
Apr 23	15	Design Concept project due; CLASS MEETS ON-SITE Field Trip as group to retail location with guest lecturer Marianne Doll - Meet at Site(s) TBA
Apr 30	16	Student Design Project Presentations, group I due Course/Teacher Evaluations
May 7	17	Student Design Project Presentations, group II due

REQUIREMENTS: Students need to successfully complete the following: